Nova Financial
A complete digital transformation for a leading fintech company. We redesigned their entire platform, focusing on user experience and modern aesthetics while maintaining security standards.
Project Details
- Client
- Nova Financial Inc.
- Year
- 2024
- Services
- UI/UXDevelopmentBranding
Nova Financial had outgrown their legacy platform. Users were dropping off during onboarding, and the dated interface was undermining trust with institutional investors. They needed a complete digital overhaul that communicated security and sophistication without sacrificing usability.
We started with a deep discovery phase, interviewing stakeholders, mapping user journeys, and auditing the competitive landscape. From there, we designed a modular system that scales across their product suite, with a focus on clarity, speed, and trust signals at every touchpoint.
We redefined Nova's visual language from the ground up. A restrained color palette built on deep navy and warm neutrals conveys stability, while custom iconography and refined typography bring a modern edge. Every element was designed to reinforce credibility at a glance.
The new platform prioritizes progressive disclosure, surfacing the right information at the right time. We simplified the onboarding flow from 12 steps to 4, introduced contextual tooltips, and designed a dashboard that adapts to each user's role and activity patterns.
To ensure consistency at scale, we built a comprehensive design system with over 120 components. This gives Nova's internal team the tools to ship new features quickly without compromising on quality or brand coherence.
68% faster onboarding
3.2x conversion increase
40% reduction in support tickets
$2.4M Series B raised post-launch
Building something ambitious? So are we.
We partner with founders who are moving fast and need design that moves with them.